DuckTheLine at the Salon de l’Etudiant

The Salon de l’Étudiant is a major event in France, held in multiple cities each year. It brings together thousands of students seeking information about their future studies and careers, with hundreds of exhibitors representing universities, schools, and companies. These fairs are designed to give young people a comprehensive overview of the options available to them after high school.

However, the high attendance often leads to long queues and significant congestion around popular booths. To address these challenges, L’Étudiant chose DuckTheLine to efficiently manage visitor flow at its own stand during several event dates.

A Triple Win Solution

The use of DuckTheLine at the Salon de l’Étudiant brings multiple benefits—for participants, exhibitors, and organizers alike:

1. Participants :

Upon arriving at the booth, visitors scan a QR code to join a virtual queue. They receive a notification when their turn is approaching, allowing them to explore other booths or attend workshops instead of physically waiting in line. This flexibility reduces the stress of waiting and helps them make the most of their time at the event.

2. Exhibitors:

When joining the queue, visitors may be asked to fill in additional information through a customizable registration form. Exhibitors have full control over this feature and decide which fields are relevant to collect key visitor data.

For the “Espace Conseils” stand, for example, L’Étudiant gathers information such as age, education level, and intended study paths. This enables more personalized conversations during the event and facilitates targeted outreach afterward.

Additionally, visitors can easily share their contact details when joining the virtual queue. This data is then available in the event export file and can be used for post-event follow-up and prospecting campaigns.

3. Organizers:

For event organizers, DuckTheLine improves the overall flow of visitors through the aisles, reducing congestion points and enhancing safety.

By eliminating physical queues, the event becomes more fluid, allowing attendees to move freely between booths. This optimal organization contributes to a better overall experience for participants and simplifies the logistical management of the event.

Conclusion

DuckTheLine proves to be a valuable tool for events like the Salon de l’Étudiant, enabling more efficient visitor management while offering strategic and operational advantages for both exhibitors and organizers.

This collaboration, which spans multiple dates across France, marks the beginning of a series of promising and diverse projects paving the way for new opportunities for DuckTheLine in managing visitor flow at major events.