With 1,150 fairs and exhibitions and around 21 million visitors in 2016, the event industry is thriving in France. VivaTechnology 2018 was a valuable opportunity for professionals to showcase their latest products to an eager audience. But their success also depends on visitor comfort. For events that, by nature, are of limited duration, managing waiting times becomes a major challenge
“Personally, I didn’t know about the system; I find it very innovative it helps avoid wasting time unnecessarily.”
“If we could have this more often, when we go shopping, when we go to fast food… so we don’t have to wait in line. It’s a great time saver.”
Users of DuckTheLine at VivaTechnology 2018
D-Day
Saturday, May 26, at the Porte de Versailles exhibition center in Paris. VivaTechnology 2018 is in full swing. After two days reserved for professionals, the event now opens its doors to the general public. A crowd of curious visitors flock to the prestigious stands of major exhibitors.
At the entrance, the Facebook, Google, and Orange booths are set up and ready. “It’s the first booth we visited as soon as we arrived,” says one visitor at the Facebook stand, where the Oculus Rift demo attracts many people.
Virtual reality is the trend, and many exhibitors have chosen to showcase it at their stands.
But this success has its downside. Large queues risk forming and disrupting the visitor flow. And DuckTheLine understood this perfectly.
Anticipating this downside, DuckTheLine set out to find interested exhibitors. Visitor satisfaction and decluttering the space quickly became strong arguments. The target was professionals who want to take advantage of these moments to present their company to attentive and relaxed interlocutors. And for visitors who have only one day to discover all the exhibiting startups and major groups present, the benefit is clear.
“Personally, I didn’t know the system before; I find it very innovative. It allows you to do something else while waiting, and helps avoid wasting time unnecessarily. At a fair like this, it’s good to be able to see other stands,” explains this DuckTheLine user at the RATP booth.
A time saver for everyone
Saving time remains the top reason for users, as testing a virtual reality experience lasts nearly 10 minutes per person.
“When we arrived, there wasn’t even a two-minute wait the person was finishing, and we were next!” explained a visitor at the Facebook booth.
But the ultimate goal for event organizers is to offer a no-wait experience to their visitors, allowing them to enjoy everything the event has to offer.
“Rather than waiting an hour on-site… it allowed us to visit other booths and talk with other people,” said Arnaud at the Lenovo booth.
Knowing that nearly half of companies include fun, cultural, or sports-related side activities at their events, managing visitor flow becomes essential.
Team words
Participating in this 2018 Technology edition was a real pleasure, firstly due to the richness of the people we met: entrepreneurs, government representatives, startups, students, journalists… all unanimously agreed on the usefulness of our solution.
Secondly, because we set ourselves a challenge: managing the wait times at prestigious booths. Challenge met, as we fully virtualized the waiting lines at the RATP, Facebook, Lenovo, and TF1 booths.
In total, on Saturday alone, 850 visitors used DuckTheLine to free up, on average, 2 hours of waiting time each that’s 71 days of waiting transformed into free time.
For your events, you now know who to think of!
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