DuckTheLine was born in 2016. The application, originally designed for mass distribution, quickly gained the confidence of many supermarkets in the first months of its launch. For them, the benefits are numerous. Mainly, the satisfaction of their customers. “We have very good feedback from our customers and we have achieved 98% satisfaction with the use of DuckTheLine,” says Gaëlle Prampart, cash register services manager at Carrefour Bercy.
For customers too, the benefit is obvious. “I just use the application DuckTheLine, it’s very convenient because today we do not line up anymore. I’ve never done my shopping so fast, it’s great!” enthuses Stephanie and Clara, two users of DuckTheLine Carrefour.
But the goal of the app is also to renew the customer experience, a powerful argument for consumers who want to save time and who are always looking for innovation. As Gaëlle Prampart says, “The arrival of DuckTheLine at Carrefour Bercy really made it possible to dematerialize the wait at checkout. We have also brought a spirit of modernity since we have integrated new technologies that we use every day like our smartphone.”
Each store has its own problems and to answer that, DuckTheLine offers different configurations and settings tailored to each. It also has flexibility and adaptability that have conquered major players in the retail sector such as Carrefour, Auchan, Casino or Real.
The possibilities for a store are numerous. The most common possibility is the establishment of a dedicated cash register for virtualization. Simply because it is the easiest to set up and use. “Just go to the app, finish your shopping and go directly to the cashier,” explains Stéphanie.
“I found it very easy to use. We do not need to click on anything, just open the application and say how many articles we have and right now we know directly if we can go or if we have to wait a little bit,” says Clara.